Today, my guest and dear friend, Natalie Gingrich of the Ops Authority has some tough questions for us:
As the CEO of your business, how can you make confident decisions about the best direction for your company if you don’t have a clear vision of what you stand for? How can you attract the right clients and say no to the ones not aligned to you, if you haven’t defined the values that you hold most deeply?
The hard truth is that you can’t. You have to define, refine, and incorporate your core values and let them create the foundation for your business before you can do the work that is most aligned for you.
In this episode, Natalie shares how she defined her core values, her experiences with making business decisions that weren’t aligned with her values, and how you can make creating your core values a priority today. If you’re a CEO who doesn’t have a clearly defined set of core values, drop what you’re doing and listen to this episode right now. It might change the whole trajectory of your business.
And if you’re ready to dive in deep, embrace your inner CEO, and transform your business by moving from implementer to strategist, join the waitlist for my signature program the Consulting Framework Accelerator. I can’t wait to see you there.
On Today’s Show You’ll Learn:
- Why identifying your core values –and doing it as early as possible– is crucial to creating clarity and alignment in your business
- Natalie’s experience with defining and then refining her core values
- Why you need to define your core values to be able to define strong boundaries for yourself and your business
- How knowing what you stand for makes moving forward so much easier
- The specific ways Natalie helps her clients define their core values
- Melissa’s experience of getting off track when her core values weren’t crystallized
- How to infuse your core values into every part of your business and messaging
- Why you need to make creating your core values a priority today, even if it means getting support from a coach to get it done
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Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She’s driven to help women earn an income with ease while doing what comes most naturally to them.
She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.
In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.
She continuously pours into operations experts on her weekly podcast, The Ops Authority.
Connect with Natalie:
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