Ever feel like you’re doing all the things to market your business—and somehow still shouting into the void?

You’ve taken the courses, written the content, and shown up online more times than you can count. And still… the leads aren’t flowing in like you hoped. It’s frustrating. It’s defeating. And if we’re being honest? It’s making you question everything.

Here’s what I want you to know: It’s not you.

It’s the strategy that isn’t aligned with how you are designed to operate.

If you’re a service provider who’s been in business for a year or more—like an Online Business Manager (OBM), Director of Operations (DOO), or creative business owner—you’ve likely put your heart and soul into this business. But right now, you’re…

• Wasting precious time on marketing efforts that just don’t work for you
• Watching your confidence take a hit because the growth you’re craving feels out of reach
• Constantly pivoting, launching new ideas without clarity or direction, hoping one finally sticks

And when you’re surrounded online by flashy sales screenshots, “I made $20K in my sleep” posts, and everyone claiming to have the secret to scaling—it’s easy to feel like you’re falling behind or doing something wrong.

But there’s good news.

When you understand how you are uniquely built to lead, create, and connect—your entire marketing approach shifts. You stop copying strategies that were never meant for you and start showing up in a way that feels energizing, aligned, and (yes!) effective.

Just like my client Jessie—who, after discovering she was a Manifestor (not the Manifesting Generator she thought), made powerful changes that led to incredible visibility and momentum. She was accepted as one of just 25 experts on Circle.so and finally felt like her business reflected her strengths.

Want that kind of aligned momentum in your business too?

In this post, I’ll walk you through three key strategies to help you rework your lead generation approach in a way that’s data-informed, soul-aligned, and actually works for you.

Let’s dig into the details.

Strategy 1: Look at Your Leadership DNA

Before you tweak another funnel or write another Instagram caption—pause.

Ask yourself: How am I designed to lead and operate?

Inside my programs, we don’t guess at this. We use powerful tools like Human Design and Kolbe™ assessments to gather real data on your cognitive, affective, and conative strengths. We look at how you make decisions, how you process information, how you initiate action, and more.

This strategy works because it’s grounded in data, not opinions. You get clear validation that you are not meant to do things like everyone else—and that’s actually your superpower.

Too often, women in business are taught to follow someone else’s proven blueprint—when what we really need is a personalized approach that honors our unique wiring.

That’s exactly why Human Design and Kolbe™ are baked into the framework of Activate, my signature program. We start here because when you know yourself, you stop wasting time and energy trying to force yourself into someone else’s strategy—and start building a business that’s aligned from the inside out.

Strategy 2: Use Data to Identify What’s Not Working

Once you know your Leadership DNA, it’s time to take a hard look at your current marketing efforts through that lens.

Ask yourself:

• Where do I feel drained or out of alignment when it comes to lead generation?
• What marketing strategies do I keep trying even though they don’t light me up?
• Am I spreading myself too thin across multiple platforms or tactics?
• Am I chasing “shoulds” instead of tuning into what actually feels right?

This part of the process is about curiosity—not criticism.

You can use your Human Design and Kolbe data to help you understand what’s happening on a deeper level. For example, if your Kolbe shows you’re a high Fact Finder but you’re pushing yourself to create fast-turnaround content with no structure—you’re going to feel stressed and scattered. That’s not a mindset problem; that’s a misalignment.

Inside Activate, we walk through this together. We look at what’s currently draining you, where your time is going, and what tweaks will help your business feel more easeful and more effective.

Strategy 3: Recalibrate Your Marketing—Intentionally

Once you know what’s off, it’s time to create your personal recalibration plan.

Here’s how to start:

1. Identify 3 specific changes you can make in your marketing approach.
2. Write down the action step and the desired outcome.
3. Reflect: How will you know it’s working? How will you feel once it’s in place?
   

These changes don’t have to be massive. In fact, they shouldn’t be. Tiny, consistent shifts lead to big results over time.

This recalibration process is something we do on repeat inside Activate—because alignment is not a one-and-done activity. It’s something we return to often, especially as our businesses evolve.

Our three-part framework—Recalibration, Momentum, Alignment—is designed to help you shift from chaos to clarity, and from force to flow. With exercises, check-ins, and real-time accountability (hello, private WhatsApp community 💬), you’re not doing this alone.

You Might Be Wondering: Will This Actually Work for Me?

The short answer? Yes—if you’re willing to get curious, gather the right data, and implement some simple but intentional changes.

This isn’t about overhauling everything overnight or chasing one more shiny tactic. It’s about coming home to the way you are built to do business—and letting that be more than enough.

You Deserve a Marketing Strategy That Fits You

Let’s recap the 3 strategies:

1. Understand your Leadership DNA so you can create marketing strategies that are custom-fit to how you’re wired.
2. Identify what’s out of alignment using real data and thoughtful self-reflection—not guesswork.
3. Recalibrate with intention by making small, sustainable changes that lead to powerful momentum.

Imagine feeling energized, confident, and clear in how you’re showing up to grow your business. Imagine knowing exactly why what you’re doing works—and trusting yourself to do more of it.

That’s the shift waiting for you.

Let’s Take This Further—Together

If this post has you thinking, “This is the shift I know I need to make,” let’s talk.

🎯 Book a call with me—no pressure, no strings—and let’s see if Activate (or one of my other programs) is the right next step for where you’re headed.You don’t have to keep spinning your wheels. Let’s build you a business that fits you—and attracts the right clients because of it.