But you’ve reached a turning point where you either need to do things differently or just burn it all down.

Sound familiar? You’re in the right place.

you're likely feeling: 








Uninspired, approaching burnout

Frustrated because you serve the heck out of your clients, but you don’t want to hustle forever and you don’t see a way out

SUPER clear that something needs to change, but unclear on exactly what direction to turn — because you honestly know TOO MUCH about the business world

… and you’re finally READY to stop saying “maybe when things slow down, it’ll feel better” and actually take action toward that better NOW.

There IS a way that you can redefine success and recalibrate your business so you feel more flow, fulfillment, and freedom than ever before.

You've been around the online business block.

When we decode all the secrets YOU inherently hold, you’ll ACTIVATE that spark in your business you feel like you’ve lost.

That secret is 

We’re tossing out all the “shoulds” you’ve heard to run, grow, and scale a business and trading them for the REAL secret to sustainable success and actual happiness inside your business.

YOU.

  • Trained Human Design Practitioner
  • Kolbe Certified™ Consultant
  • Certified Mindset Coach
  • Former High School and College Teacher
  • 9-year veteran in the online space supporting CEOs
  • A CEO myself

I WANT IN

… I know exactly how to use a data driven approach to unlock the most ideal energetic design for YOUR BUSINESS.

And what's so different when operating inside a business that’s designed for you?

This is the first and only program of its kind (trust me, I checked!).


As a:

We’ll help you redefine success as a CEO, unlock the secrets that only you hold, and show up in alignment so you can be the happiest and most fulfilled one in the room.

This 12-month collaboration-focused mastermind combines Human Design and Kolbe assessment tools with high-touch, responsive support for CEOs.

ACTIVATE Your Business by Design

IT’S WAITING FOR YOU INSIDE

You’ll feel more ACTIVATED than ever before to shine as a CEO in the way only you can.

The only truly 360 degree approach to activate your inner CEO and establish the most efficient ways for you to direct your energy, delegate, and more.

It’s where strengths assessments meet up with intentionally crafting your business for maximum results and fulfillment.

This is not constructing your business based on feelings and vibes...

We are DESIGNING your business to reflect YOUR UNIQUE ARCHITECTURE, and that's what makes this foolproof.

It’s time for you to

ACTIVATE!

You can finally go from your turning point of burnout → To knowing exactly how to align success with what brings you joy.

Sound too good to be true? It’s because you haven’t tried this yet.

We're going to buld strategies for you as an individual by diving deep into tried and true strategic business approaches , but also two very powerful tools: Human Design and Kolbe.

WHAT’S INSIDE THE PROGRAM?

Human Design allows us to see exactly how you’re energetically designed, what activates you, the pace you can sustain, and more.

The Kolbe Assessment gives us insight into how you best DO, the project styles where you thrive, and everywhere you should delegate outside of your strengths.

Human design is all about who you get to “BE.”
Kolbe is all about exactly what you “DO” best
and how you can delegate the rest to the right “WHO.”

The result when we marry the two together?

So Human Design may sound fun…
You might have a workbook…
An archive of saved Instagram posts about “projectors” that made you feel seen…
Maybe you’ve heard of Kolbe a time or two…
But are you using it to fuel your life in business yet?
Most CEOs aren’t, and I’m here to change that.

I’m a firm believer that far too many business owners resort to completely starting over or trying to find the shiny new tactic that “works” in business…
When what they really need to do is find a way of doing business that is so true to WHO THEY ARE and what they can offer the world that it doesn’t require them to reinvent the strategy wheel every time they uplevel.

Whether you know absolutely nothing about Human Design...
Or maybe you know your Human Design type…
Or you maybe even have your results to EVERY profiling tool out there…

It’s actually a tactical tool that could change everything for how you show up as CEO of your business.

The problem is the same:

CEOs everywhere are still modeling their businesses off of someone else’s “proven success.”

But what if I gave you the EXACT PRESCRIPTION for how you can best...

Apply your energy to business (and the energy suckers you can avoid) so you feel like you could serve your clients FOREVER

Decode the precise projects, to-do’s, and WHAT inside your business that would lead to the most traction

You’ll have full capability to lead yourself and your business.

Not just to your next level of success and happiness,
but to EVERY LEVEL you’ll face.

Human Design is more than a trend.

ACTIVATE is truly the only program that analyzes your most efficient and enjoyable path to success from EVERY SINGLE ANGLE OF YOU.

ACTIVATE is truly the only program that analyzes your most efficient and enjoyable path to success from EVERY SINGLE ANGLE OF YOU.

Human Design is more than a trend.

Human Design is more than a trend.

Unlike most business owners who say it, you actually have tried almost everything.

As a result:

I know I said it before, but you’re not new to this “business” thing.

Even still, your method of operation when you feel misaligned or you want to level up is to look outside yourself instead of trusting your experience or intuition.

You’ve tried so many of them, you know far more than you’d ever need to about how everyone else does business…

  • You’ve acquired quite a pile of shit: courses, programs, saved hacks on Instagram, or even personality profile information that could change everything for you (if you ever looked at it again or knew how to apply it to your business).
  • You resort to learning more skills through training or certifications, thinking that just “becoming better” would improve your business.
  • You aimed to increase your revenue generation, get more clients, fill your roster, fill your calendar… hoping THAT would fill YOU UP more.
  • You’ve done all the business things everyone says you should do.

But you’re still missing the answer:
How do I WANT TO DO BUSINESS?

And because of that, you recently hit that wall of no return.

You’re frustrated, uninspired, and you’re tired of naming all the reasons why it’s “not the right time” to change it all.

You’re ready to burn it down, but what if you could break free instead?

JOIN ACTIVATE

activate is NOT just ANOTHER PILE O’ SHIT that will end up in your already overflowing resource library.

These group sessions will take place via Zoom with Melissa, and each one will be tailored to what your cohort most needs. Whether that’s personalized support, training in a certain area, or a combination of both, Melissa’s generator-ness thrives best in responding to what her people most need in that very moment.

You’ll walk away equipped to apply your new and growing self-awareness and self-leadership skills in real time to your business as you shift everything you do to align with your vision of success in this season.



As a seasoned business owner, you don’t need another pile of digital crap you have to sift through. For that reason, we take an “essentialist” approach to this program, ensuring that everything you receive is directly applicable to your self-leadership journey as a CEO.

In other words, we don’t do fluff, we do functional.

WHAT YOU’LL ACTUALLY  EXPERIENCE

2 Monthly Live Coaching & Training Sessions

Private Activation Call with Melissa

You’ll have a 1:1 kickoff call with Melissa to provide space where she can hear your focus, your current struggles, and give you a jumpstart on exactly how YOU can and should be operating inside your business as a unique human.

You’ll walk away knowing exactly who you are and what you bring to the table, and you’ll have action steps to implement immediately — or what you need to clear from your life and business NOW in order to thrive.

CEO Implementation Sessions

We’ll host multiple coworking opportunities throughout the program designed to provide accountability for you and your fellow CEOs to execute, in whatever way you do it best.

Elevated CEO Group Chat with Daily Support

One thing you can know for sure is that ACTIVATE is a room full of CEOs who have been in the game for a bit, are true experts in their field, but are currently at a turning point where they’re feeling uninspired and like it’s finally time to make a change in their business.

We’ll have an active, group WhatsApp chat where you can share your current aha moments, questions, and encouragements with fellow CEOs who are on the same journey as you… not to reach the exact same destination but to finally arrive at alignment, happiness, and fulfillment in the way that’s true to them.

Immediately-Implementable Resource Portal

Did I mention we don’t do fluff? I know you don’t need another top to bottom course to add to your digital graveyard. However, with many learning styles and energy preferences in our group, we provide a portal filled with resources such as guides, cheatsheets, and mini-trainings to help you be more effective in implementing what you’re learning about yourself into your daily CEO life. 

I WALK MY SELF-LEADERSHIP TALK

I’m Melissa Froehlich

A military spouse and mama who started in the online business world back in 2016 with the dream of freedom.

But it wasn’t until the past few years that my business actually brought me JOY. 

In Human Design, I’m a 4/6 Generator with Sacral Authority.
My Kolbe profile is 8-3-5-3.

Now, you may not know what that means at all, but the important thing is that I do.

that's me!

The million dollar question that unlocks more success, fulfillment, and happiness than any other is: “How am I meant to show up in this world?”

But it’s not the details of ME that really changed everything for me.

It’s the fact that I have a 360 degree view of myself, AND I use that insight to create a business that thrives through being true to ME.

I’ve been through a lot of career paths and life changes in the past 20 years.

I was a sales rep for a huge animal health company straight out of college.
I’ve been a high school and college teacher.
I had a 6-figure salary with a Fortune 500 company that I gave up to start at $12/hour in the online service provider world.
I even had a brick and mortar dog boutique.
I’ve moved 4 times and birthed a baby while building this business.

Through all of that, I’ve discovered that the questions we typically ask to bring change to our lives aren’t the ones that matter.

It’s not, “What should I do for a living? Where should I live?”

And what that means for me is:

I know I work best when I’m RESPONDING TO REQUESTS rather than coming up with supportive content out of the blue.

I get the best results when I trust my gut -- because I’m using my sacral authority.

I get the most enjoyment and fulfillment out of doing things that simply bring me joy: baking sourdough bread, gardening, doing an art project with my daughter, or watching a thunderstorm with my husband on our porch.
I really value connections and networking [my line 4 shining through].

And that’s exactly what we help you figure out and implement inside of our proven program, ACTIVATE.

most popular!

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ONE-TIME PAYMENT

What would happiness really be worth to your CEO life and your human experience?

ACTIVATE Your Business by Design

$6700

CASH-FLOW FRIENDLY

12 payments of $559

pay-as-you-go!

Join Now

Do I need to know anything about Human Design or Kolbe to join this program?

No prior knowledge required! You do not need to know anything about either of these awareness tools to join us. If you’ve never heard of either, even better, because you're going to LOVE learning all about how to use it in your own business and life. But if you’ve heard bits and pieces of one or the other, consumed some things on social media, or anything along those lines, you’ll thrive by being able to go deeper into what details are true for YOU and how they can help your business feel better than ever before.

FREQUENTLY ASKED QUESTIONS

Is there a course curriculum involved in ACTIVATE?

ACTIVATE doesn’t include a huge vault of traditional course curriculum, no. Most of our teaching will take place through training calls tailored directly toward what you and your cohort need most as well as mini-trainings and resources that are directly applicable to implementing what you learn. As a seasoned CEO, I know you don’t need more knowledge, so my goal is to hold you accountable by not contributing to that “pile of shit.” 🙂

What type of business owner is this program a good fit for?

Honestly, anyone who has an online presence and wants to feel AMAZING as they execute inside their business and continue to grow while rooted in their highest authenticity. Here are some of the business types our past cohorts have had: Directors of Operations, Online Business Managers, Virtual Assistants, Coaches, Consultants, Marketing Strategists, Copywriters, Project Managers, Membership Strategists, Podcast Managers, Web Designers, Interior Designers, Automation and Systems Experts, and Kajabi Sales Experts. Chances are, if you feel the pull at this point on the page, you are welcome inside of ACTIVATE.

What if I can’t make every live group call?

Not a problem at all! All group calls will be recorded so you can watch or rewatch after the fact. I’ll say this time and again, but true CEOs utilize what they need, they don’t attend calls just for the sake of a full calendar. I trust that you will be able to discern when you need support, community, or training and when your time would be better spent executing. In fact, our Human Design and Kolbe explorations will help you know exactly what that should look like for you!

If I already know my Human Design or Kolbe profile, will this still help me?

100%. Personality tests and strengths assessments in general are popular, but Human Design is especially having its moment in the spotlight. For that reason, I find that most business owners at least know their Human Design type. They may even save some Instagram posts relevant to their type or have a booklet that describes all of their type and profile details. BUT, that doesn’t mean you know what to do with it. And it ESPECIALLY doesn’t mean that you know how to apply it to your business strategy and growth (or sustainability) efforts. This is my specialty. So, if you’re thinking this course is just designed to TELL YOU who you are, please know it will be so much more depth than that. You’ll walk away knowing how to operate in the world for your happiest life and highest good. And that’s far more than simply “telling you” your type could ever provide.

Will I get personalized attention if I join, or is this a big group with mostly generalized learning?

Absolutely! I know how “activating” it is to have advice tailored directly to you and how you work. That’s why I’m including a 1:1 Activation Call for each CEO who joins. You’ll get plenty of hot seat coaching via our twice monthly calls and support through our WhatsApp group chat. You can know for certain you will be seen in this program and who YOU are and want to be will directly influence the curriculum I provide for your cohort.

Common questions. 

Aligned answers.

Continue on your current path of most resistance?

Or ACTIVATE more flow and ease in your business and life?

But using YOU as the key to ACTIVATE your business in a new way?
That will finally bring you the happiness you desire alongside your success, too.



I’M READY TO ACTIVATE

WHICH FEELS LIKE YOUR NEXT BEST STEP?



The question is: Will you finally shift your business to fit how YOU best serve and show up in the world?

Or will you adopt yet another “best practice” that will lead to burnout, confusion, and infuriatingly repetitive cycles in your business and life?

One might bring you more revenue, a busier calendar, maybe even some temporary traction on paper.

Remember: NO prior knowledge of Human Design or Kolbe is required.

I’m here to guide you so we can decode the 360 degree view of how you best show up in the world, and exactly how to apply that strategically for a better business in every way.

What do you say?

Truth is: You know something needs to shift.

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