Collaborations are gaining in popularity lately and it’s easy to get caught in the trap of doing them just to do them. But what you need to keep in mind is whether or not collaborations make sense for you and your business as a marketing strategy.
In today’s episode, I’m sharing what collaborations are, why they sometimes don’t work, and how to determine if they are right for you. Plus, collaborations are not one size fits all, so try a few different ones and see how it feels.
Remember that consistency is an important part of your marketing strategy and you need to know yourself and what lights you up before you embark on any kind of collaboration.
On Today’s Show You’ll Learn:
- Why you need to know yourself as an individual in order to create aligned, consistent marketing strategies
- Collaborations are becoming more popular because people are craving more connection
- What doesn’t work when it comes to collaborating and how to use your authority to guide you
- Collaborations are great when they make sense for you and your business
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