Have you ever lost a sale because you made assumptions about your potential client? I have! And you’ll hear all about it in this episode.
Today I want to talk about marketing, the importance of the educational piece of it, and why we always need to be educating.
What does that mean? It means we’re never making assumptions, and we’re always educating about what we do and how we can help our ideal client.
We’re so close to our own businesses that it can be easy to forget that not everyone knows what we do or the lingo we use. I want to make sure you don’t make that mistake! I am covering the importance of educating your potential clients so you can make sure your ideal clients know who you are, what you do and how you can help them.
I’m going to share a little story with you in this episode about why you should never make assumptions and how they can come back to haunt you when you do. This is such an important episode, so make sure you don’t miss it!
On Today’s Show You’ll Learn:
- Why you should never make assumptions
- The value of welcoming feedback
- How to make sure that your ideal client understands what you do and how you can help them
- You might connect with your ideal client before they are ready for you, so you want them to remember you
- Not to assume that people know the acronyms you use
- To use words that are relatable to your audience
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