You have poured your heart and soul into your business, making sure that it’s aligned with who you are and what you want to offer … and now you need a brand that fits. And not just a logo and color palette but also visual messaging that speaks to your target audience and also what your business represents.
In today’s episode, I’m chatting with Abbey McGrew of Wayfarer Design Studio about building a brand with a heart-led strategic approach, starting with baby steps when you don’t know what you want, common mistakes to avoid, and the benefits of working with a brand professional.
Whether your business is brand new or getting a revamp, your brand is an important part of relaying who you are to your potential customers. And while you technically can DIY it, working with a professional saves you time and gives you invaluable expertise for landing on a brand that feels truly aligned.
On Today’s Show You’ll Learn:
- How to build a brand with a strategic approach (e.g. getting clear on your values, target audience, etc.)
- What Abbey’s brand development process looks like for her clients
- How to handle brand development when you’re just starting out and not sure what you want
- Common mistakes that people make when it comes to branding
- What a brand is (and is not) from Abbey’s expert vantage point
- Why it’s important to work with an expert (rather than DIYing your brand)
- What has been helpful for Abbey to step into her role as a leader and CEO
- Where to start in getting curious about your brand
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Meet Abbey
With an approach to heart-led designs, Abbey founded the Wayfarer Design Studio. Abbey helps e-commerce founders bring their brands to life through visual identity, packaging, and web design. She believes that great branding goes beyond just aesthetics and always finds a way to infuse deeper meaning into every aspect of her work. At Wayfarer Design Studio they believe that where the heart leads, results will follow! With over 6 years of experience building her team while traveling the world, Abbey draws creativity and inspiration from her travels to create unique and impactful designs for her clients.
Intentionality. Connection. Empowerment. These are the three core values Abbey embodies and instills within herself and her company, Wayfarer. With these words being the cornerstones of the company’s approach to design and client relationships, Abbey is committed to applying these values to every aspect of their work, from the initial design concepts to the final deliverables. By staying true to these values, Abbey and her team at Wayfarer aim to create designs that are not only visually appealing but also meaningful, impactful, and empowering for their clients.
Connect with Abbey
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