123: Branding Is More Than Your Logo with Abbey McGrew

As a Business Coach, Consultant, & Mindset Coach. I'm on a mission to help you reach your level of success (whatever that means for you) easier and faster than I did.

The Ready, Set, CEO™ Podcast


listen on apple

listen on spotify

listen on stitcher

listen on google





the Ready, SEt, CEO™ Podcast with melissa froehlich

Browse CAtegories 

You have poured your heart and soul into your business, making sure that it’s aligned with who you are and what you want to offer … and now you need a brand that fits. And not just a logo and color palette but also visual messaging that speaks to your target audience and also what your business represents.

In today’s episode, I’m chatting with Abbey McGrew of Wayfarer Design Studio about building a brand with a heart-led strategic approach, starting with baby steps when you don’t know what you want, common mistakes to avoid, and the benefits of working with a brand professional.

Whether your business is brand new or getting a revamp, your brand is an important part of relaying who you are to your potential customers. And while you technically can DIY it, working with a professional saves you time and gives you invaluable expertise for landing on a brand that feels truly aligned.

On Today’s Show You’ll Learn:

  • How to build a brand with a strategic approach (e.g. getting clear on your values, target audience, etc.)
  • What Abbey’s brand development process looks like for her clients
  • How to handle brand development when you’re just starting out and not sure what you want
  • Common mistakes that people make when it comes to branding
  • What a brand is (and is not) from Abbey’s expert vantage point
  • Why it’s important to work with an expert (rather than DIYing your brand)
  • What has been helpful for Abbey to step into her role as a leader and CEO
  • Where to start in getting curious about your brand

Join my new monthly community, the Uplevel Lounge® Collective, where you can connect with me and other leaders to share insight, get encouragement, and build relationships to help you grow!

Additional Resources:

Join The UpLevel Lounge® Facebook Group 

Subscribe to the Podcast

Connect with Melissa on Instagram

Follow Melissa on Facebook

Meet Abbey

With an approach to heart-led designs, Abbey founded the Wayfarer Design Studio. Abbey helps e-commerce founders bring their brands to life through visual identity, packaging, and web design. She believes that great branding goes beyond just aesthetics and always finds a way to infuse deeper meaning into every aspect of her work. At Wayfarer Design Studio they believe that where the heart leads, results will follow! With over 6 years of experience building her team while traveling the world, Abbey draws creativity and inspiration from her travels to create unique and impactful designs for her clients.

Intentionality. Connection. Empowerment. These are the three core values Abbey embodies and instills within herself and her company, Wayfarer. With these words being the cornerstones of the company’s approach to design and client relationships, Abbey is committed to applying these values to every aspect of their work, from the initial design concepts to the final deliverables. By staying true to these values, Abbey and her team at Wayfarer aim to create designs that are not only visually appealing but also meaningful, impactful, and empowering for their clients.

Connect with Abbey

Abbey’s website

Follow Abbey on Instagram

Subscribe & Review on Apple Podcasts

Are you subscribed to my podcast? If you’re not, I want to encourage you to subscribe today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one!  Click here to subscribe on Apple Podcasts.

Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Plus, you get to pay it forward because it will allow other service providers like you to find the podcast! Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  So easy and so appreciated! 


This post may contain affiliate links. Read my disclosure policy here.

Start Your Transformation Today

Ready to turn your overwhelm into your greatest strength? Let’s craft a strategy that sings to your soul. Schedule a consultation with Melissa Froehlich and step into the future you deserve.

Get Business Tips from Melissa Straight To Your Inbox!

© 2021-2024 Melissa Froehlich | Privacy Policy | Terms & Conditions | Site Credit