When it comes to marketing, many people assert that they’re “bad at it.” It feels scary. They don’t know where to start. They think they have to be constantly creating new content, and that just leads to burn out. There are so many platforms and methods for marketing your business—it can feel overwhelming.
But marketing doesn’t have to be this big scary thing.
In today’s episode, I’m sharing with you a simple marketing strategy that makes it easy to put yourself out there. If you’re relying mostly (or solely) on referrals, consider this method as a way to diversify your strategies. It all boils down to documenting your work. When you take the time to write down what is happening in your business in the moment—what you do for your clients, their challenges and how you solve them, their wins, their aha moments—you’re creating opportunities for marketing.
Marketing isn’t only about numbers and data. It’s not just about how many clients you serve, but how you serve them. This is what people want to hear about and hope they relate to you and your business, and it’s how you’ll attract the right clients that you want to work with.
On Today’s Show You’ll Learn:
- Why it’s important to figure out what works for you when it comes to marketing your business
- Why your marketing strategy should support you in the long-term
- How documenting milestones in your business as they happen helps you be more relatable to potential clients
- How auditing the way that you currently get clients informs your marketing strategy
Don’t forget to join me in my free Facebook group, The UpLevel Lounge. This group is full of amazing women who are focused on collaboration over competition and are ready to take their businesses to the next level. I would love to see you in there!
Resources Mentioned:
The Consulting Framework Accelerator
Additional Resources:
Connect with Melissa on Instagram
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